Vice President – Marketing (Performance & Growth)
Lead enterprise performance and digital acquisition, scaling paid channels, marketing ROI, and creative direction.
Own the full-funnel digital acquisition roadmap and performance marketing strategy across paid digital channels (Google, Meta, LinkedIn, and programmatic).
Drive qualified enterprise lead generation, optimizing CAC, CPL, conversion rates, and ROAS across customer journeys while working closely with sales leaders.
Oversee the Creative & Graphics team, ensuring high-velocity creative testing and visual communication aligned with commercial performance.
Establish comprehensive marketing analytics, attribution dashboards, and budget allocation models, reporting directly to executive leadership.
Requirements
- Twelve or more years of marketing experience, with proven leadership in performance marketing and digital acquisition
- Track record managing substantial annual marketing budgets and delivering measurable revenue impact
- Hands-on expertise across Google Ads, Meta Ads, LinkedIn Ads, SEO, and conversion rate optimization (CRO)
- Experience directing creative and graphics teams to produce high-performing visual assets
- Strong commercial grounding with deep understanding of sales pipeline dynamics, attribution, and CAC payback
Nice to have
- Background in commercial real estate, managed workspace, proptech, or high-growth B2B enterprise services
- Experience architecting AI-driven marketing automation, research, and enrichment workflows
- Experience managing external agencies, media partners, and vendor performance
Education
Bachelor’s or Master’s degree in Marketing, Business Administration, or related discipline
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