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Head of Marketing — Revenue & Performance

Own marketing as a revenue line — ABM, performance, and agentic AI systems. Not a branding seat.

Own the entire marketing function against a revenue number. You will run demand generation end to end: account-based programmes for named enterprise targets, performance marketing with real CAC and payback discipline, and the content and positioning that make both work.

This is explicitly not a brand-and-social role. Brand matters here because it converts; if your record is awareness metrics and follower growth without a pipeline number attached, this will not be the right seat.

We expect you to build agentic systems into the function — AI agents that run research, enrichment, sequencing, creative iteration, and reporting — so a lean team operates with the output of a much larger one.

You will report to leadership, own the budget, and be measured on pipeline and revenue influenced, not activity.

Requirements

  • Fifteen to eighteen years in B2B marketing, with recent ownership of a revenue or pipeline target
  • Demonstrable record of growing revenue — specific numbers, attribution you can defend
  • Deep account-based marketing experience against named enterprise accounts
  • Hands-on performance marketing: paid acquisition, funnel economics, CAC, LTV, and payback
  • Proven ability to design and ship AI agents and agentic workflows inside a marketing function
  • Full-funnel ownership end to end — strategy, campaign, execution, measurement, iteration
  • Comfortable being accountable, in writing, for a number

Nice to have

  • Built a marketing function from a standing start or through a step change in scale
  • Enterprise, real estate, workspace, or professional services background
  • Managed both an in-house team and external agencies
  • Marketing automation and CRM architecture ownership
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